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If you’ve ever perused a personal style blog, a street style site, or a model Instagram feed, you’ve seen the epidemic: Fashion folk across the Internet have reclaimed the jump shot. Now it’s not an NBA score tactic—it’s a must-have photo pose for the style elite. (Blame Burberry’s spring 2008 campaign, which had British models like Lily Donaldson, Edie Campbell, and Agyness Deyn hopping for Mario Testino’s camera, to great acclaim.)

Now Naomi Campbell and Claudia Schiffer show the fashion pack how it’s really done. In a new campaign to raise breast cancer awareness, the supermodels don classic white shirts, Risky Business-style, to jump for the camera…and they’re not alone.

As part of Tommy Hilfiger’s new initiative to support breast cancer awareness, research, and patient care, they’ve enlisted style bloggers worldwide to jump in their favorite outfits, and caption their photos, “A little jump makes a big difference.” But stop-motion selfies aren’t the only way to help:

In addition to the viral campaign, Tommy Hilfiger has created a $299 Italian leather handbag–and $100 from each sale goes to Breast Health International, which helps cover costs for cancer patients in need. It’s a classic shape made from quality materials, and it boasts a color-block motif of navy and lipstick red—a welcome reminder that all-pink accessories aren’t the only ways to join in the very important fight.

Get the bag, then watch our exclusive behind-the-scenes video of Naomi Campbell, Claudia Schiffer, and Patrick Demarchelier shooting the tote in action.

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